On this episode of Product Founder, we’re joined by Tricia Maia, Head of Product at TED, to explore how one of the world’s most recognized nonprofits approaches product management, innovation, and digital media. With a mission to spread ideas, TED is not just a content platform, it’s a technology-driven organization constantly evolving to meet the needs of a global audience.

Navigating Product Management at TED

Tricia shares her journey into product management and what it means to lead product at an organization like TED. From digital products to event technology, her team oversees the tools that power TED’s iconic talks and global conferences. She explains how the product function collaborates across teams and partners to support both the online and in-person TED experience.

Building, Buying, and Empowering Teams

TED’s product approach involves strategic decisions around building vs. buying technology. Tricia highlights how her team empowers internal creators through tools like Webflow, allowing more agility and autonomy in content management. The conversation touches on the importance of selecting the right tools to drive innovation while maintaining high standards in user experience and design.

Integrating AI in Content Creation

A major highlight of the discussion is TED’s work in AI-powered content creation, especially the development of an AI dubbing feature. Tricia discusses how TED is using AI to enhance accessibility and engagement, especially for a global audience. She also addresses the challenges of integrating AI in a way that aligns with TED’s brand and maintains a human touch.

Understanding the User and Adapting for the Future

User retention and audience engagement are top priorities for TED’s product strategy. Tricia explains how TED uses feedback loops and data to understand shifting audience preferences especially among younger generations. She shares how TED balances content innovation with a strong focus on creating features that truly add value to the learning experience.

As the conversation unfolds, Tricia offers a rare look into the product engine behind one of the most influential media platforms in the world. From strategic partnerships to experimenting with the future of learning, this episode captures how TED continues to push the boundaries of what’s possible in digital products and technology.