In this episode of the Product Founder podcast, host Amir Rezaei welcomes Matei Culcer, the founder of ProdCamp, for an in-depth conversation on how B2B SaaS companies can leverage user feedback to build better, more aligned products. Drawing from over a decade of experience, Matei sheds light on the operational gaps between product, sales, and customer success and how closing those gaps leads to stronger outcomes.

Why Feedback Management is Broken in B2B SaaS
B2B product teams are constantly flooded with feedback emails, Slack messages, sales calls, customer interviews. But very few companies have a system to capture, prioritize, and act on this information effectively. Matei explains how ProdCamp enables companies to assign revenue impact to feedback, helping teams weigh inputs not just by volume, but by business value.

This allows product managers to move beyond generic upvotes or story points and align product priorities with actual customer success and account value.

The Role of Simplicity in Product Strategy
As the conversation unfolds, Matei makes a compelling case for simplifying product frameworks. He warns against over-complicating roadmaps with unnecessary processes, emphasizing that product teams should return to a core question: “How does this impact revenue or customer value?”

By filtering decisions through a business-first lens, product teams can avoid internal misalignment and build solutions that matter most to the user and the business.

Aligning Product and Sales: From Friction to Partnership
Matei dives into the classic tension between sales and product teams, likening it to a dog-and-cat relationship. But he also outlines a simple solution cross-functional empathy. When product managers spend time shadowing sales teams (and vice versa), a new level of trust and alignment emerges.

This shared perspective is crucial in today’s B2B SaaS environment, where collaboration between product and revenue teams can define long-term success.

Looking Ahead: The Future of B2B Product Development
Toward the end of the episode, the discussion shifts to the future of B2B products, especially in environments driven by both product-led and sales-led growth models. Matei shares his belief that the most successful companies will be the ones that integrate customer data, revenue metrics, and product insights into a unified feedback system something ProdCamp is actively building toward.

If you’re a B2B product manager, founder, or startup operator looking to get more value from your customer conversations, this episode will challenge your thinking and offer practical frameworks you can apply right away.